Business, Design, Motion Graphics

Kaze Collective

Since completing Conjuring with Erin MacKeen for Nuit Blanche, I’ve been working on the idea of starting a design collective.

Shortly after getting laid off from my advertising gig, I had a conversation with my Instagram animation partner, Nate Kogan. We naturally collaborated well and have the same motivations, so it made sense we started this together.

Since projection mapping is quite under appreciated in Toronto, we have a great a great opportunity, albeit a tough one, to get our fair city caught up with other cities in the world– Sydney, Tokyo, L.A., and Montreal come to mind.

Nate and I want to be the projection mapping guys of Toronto. No space too small, no project too big. Of course, we can’t do it alone, which is the beautiful part of this collective– anyone can join.

Toronto has a vast community of thinkers and makers, all pretty willing to collaborate over beer and pizza.

In Japanese, kaze, means wind, which is a fitting name for what we want to do. Like the wind, projection mapping is a temporary disruption of our day-to-day– it’s hear and it’s gone– It can be soft or loud. Bring people together or blow them away.

With the inception of the Kaze Collective, Nate and I started our first project, Kimono, a series of unique Japanese-inspired animations projected onto a number of hung kimonos.

Title Sequence

To prep Kimono for submissions, it was a great opportunity for me to design our title sequence to place in front of our videos.

Designing the title sequence, I was channelled my inspiration of clean Japanese design and the futuristic appeal of Toyko, but how it all came to together was a series of happy accidents.